{"id":2996,"date":"2024-02-09T13:42:03","date_gmt":"2024-02-09T13:42:03","guid":{"rendered":"https:\/\/micleanpropane.com\/?p=2996"},"modified":"2025-08-28T18:03:51","modified_gmt":"2025-08-28T18:03:51","slug":"michigan-not-seeing-return-on-ev-investments","status":"publish","type":"post","link":"https:\/\/micleanpropane.com\/index.php\/2024\/02\/09\/michigan-not-seeing-return-on-ev-investments\/","title":{"rendered":"Michigan Not Seeing Return on EV Investments"},"content":{"rendered":"\t\t
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Michigan Not Seeing Return on EV Investments<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Summary of: EV Speedbumps Put Michigan\u2019s Biggest Projects at Risk\n<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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By Kurt Nagl<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Michigan\u2019s EV Investment Strategy Faces Major Setbacks<\/strong><\/h3>

Michigan has funneled millions of dollars into developing electric vehicle (EV) and battery plants. Yet, many of these high-profile projects have been scaled back\u2014or stopped entirely\u2014due to lower-than-expected consumer demand for EVs. Several of last year\u2019s \u201cwins\u201d now appear less significant as the auto industry\u2019s uneven shift toward renewable energy delays new vehicle launches, reduces plant footprints, and triggers job losses across the state.<\/p>

Incentives Fail to Deliver on Promises<\/strong><\/h3>

These investments aren\u2019t delivering the expected returns. Michigan consistently offers the nation\u2019s largest incentive packages to attract EV projects. Since 2021, the state has provided about $5 billion<\/strong> in incentives to secure $14.7 billion<\/strong> in corporate investment, according to the Center for Automotive Research. By comparison, Georgia has landed $20 billion<\/strong> in EV investments while spending nearly $1 billion less<\/strong> in incentives.<\/p>

High EV Costs Slow Consumer Adoption<\/strong><\/h3>

Much of the hesitation stems from EV prices, which remain significantly higher than gas-powered vehicles. Despite the lag in consumer interest, Josh Hundt<\/strong>, executive vice president and chief projects officer at the Michigan Economic Development Corp. (MEDC), says the state is still aggressively pursuing EV and mobility-related projects.<\/p>

Ford\u2019s Marshall Battery Plant Scales Back<\/strong><\/h3>

One major example is the Ford-CATL battery factory<\/strong> in Marshall, tied to Michigan\u2019s largest subsidy this year\u2014$1.7 billion<\/strong> in state incentives, including SOAR funding. A month ago, Ford announced the facility\u2019s scale would shrink from a $3.5 billion<\/strong> investment with 2,500 jobs<\/strong> to $2.2 billion<\/strong> and 1,700 jobs<\/strong>. Hundt says MEDC is now revising the incentive package to reflect those changes. Contracts include clawback provisions to ensure milestone compliance before payments are released.<\/p>

Van Buren Battery Plant Struggles After Layoffs<\/strong><\/h3>

In Van Buren Township, a battery startup awarded $237 million<\/strong> in incentives for a $1.6 billion<\/strong> factory with 2,100 planned jobs,<\/strong> laid off 25% of its workforce<\/strong>. Shortly after, the founder and CEO were demoted. Setbacks in the broader EV market have raised doubts about the future of its ambitious expansion.<\/p>

Gotion Inc. Project Remains Stalled<\/strong><\/h3>

Gotion Inc., a Chinese battery manufacturer, has not yet broken ground on its proposed $2.4 billion<\/strong> plant near Big Rapids, despite receiving $715 million<\/strong> in incentives. The project, which promises 2,350 jobs<\/strong>, remains controversial. Public opposition even led to a full township board recall. Company spokesman John Whetstone<\/strong> says the project still aims to break ground by summer 2024, though progress remains slow.<\/p>

Job Losses Mount as Market Uncertainty Grows<\/strong><\/h3>

Uncertainty across the EV industry has impacted other Michigan employers. In West Michigan, LG Energy Solution<\/strong>, which received tens of millions in subsidies, announced last month it would lay off 170 workers<\/strong> due to slowing EV demand. LG previously announced a $1.7 billion<\/strong> expansion in 2022, followed by a $3 billion<\/strong> plan in 2023 to supply Toyota with battery modules.<\/p>

EV Sales Projections Fall Short<\/strong><\/h3>

EVs are now expected to make up 7.3%<\/strong> of all new vehicles sold in North America by year\u2019s end\u2014about 1% lower<\/strong> than previously forecasted. Projections for 2024 are also falling. Automakers acknowledge that pricing remains a top barrier and are working to release more affordable models that align with gas-powered vehicles. Still, if price is not the only issue and demand continues to waver, Michigan\u2019s large-scale EV projects\u2014and the industry\u2019s broader clean energy transition\u2014could be at risk.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tFurnace and Water Heater \u201cFailure Season\u201d is Here\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tMichigan\u2019s Rural Homeowners Are Reducing Emissions\u00a0\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Panoramic<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPropane and Nuclear: A Smarter, Cleaner Energy Mix for Michigan\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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These \u2018investments\u2019 are just not paying off. This is all despite the fact that Michigan has routinely placed the highest bids for electric vehicle projects.<\/p>\n","protected":false},"author":1,"featured_media":3002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[25],"tags":[82,81,80],"class_list":["post-2996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-clean-energy-alternatives-to-evs","tag-ev-return-on-investment-michigan","tag-michigan-ev-investments","entry","has-media"],"yoast_head":"\nMichigan 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